Contacts
Contacts in CRM are the core components around which all your CRM activities revolve.
A contact can be an individual, an organization, or a household. Each contact record stores essential information and can be customized to meet the unique needs of your organization.
Types of Contacts:
Individuals: These are single persons, like donors, volunteers, or members.
Organizations: These could be companies, partner organizations, or groups you interact with.
Households: This type groups individuals living at the same address, useful for family-based interactions.